White Papers

Pre-Start- The Bridge Between Sales and Construction

Design and document a thorough Pre-Start process that encompasses all the activities required to begin construction of a new home in the quickest time possible while minimizing potential for error. A well designed Pre-Start process pays off by providing the following...
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Back to Basics - Selling Homes is a Process

In its most basic form, selling homes can be broken down into fundamental steps. From getting them to your homes to getting them under contract, there are specific actions that need to take place. Your home building company's success depends in large part on ensuring this happens in a consistent manner. The first time and every time.
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The Business Case for Business Process Management for Home Builders

Learn how a powerful new type of software - business process management (BPM) - can help your home building company "systemize" and "automate" key processes, resulting in less errors, better coordination& communication, and more efficient and streamlined operations - all positive ways to reduce costs and increase customer satisfaction.
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Customer Touch Points - Your Brand in Action

How you are viewed by your customers, your image or "brand", is critical-because it helps you sell more homes. Your customer's experience needs to reinforce your company's brand. The best companies "design" their customer experience-which ensure it supports the home builder's image.
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Driving Sales in Today’s Challenging Market – Manage By Leading Indicators

The market is tough and your company is facing many challenges-key among them is selling homes. Most home builders eagerly watch their monthly sales closely-unfortunately, monthly sales is a lagging indicator-it only tells you what you already sold. The key to avoiding surprises is to manage your business using measurements that forecast what you are going to sell.
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New Associate Orientation is More Than Paperwork

Getting new employees up to speed quickly is critical—failure to do so can be a very expensive proposition, resulting in lost productivity and reduced employee retention. A properly designed “onboarding” program is an essential component and goes beyond mere paperwork. It starts getting the new employee used to your company’s unique culture and welcomes them to the family.
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Associate Development – Your People Really Are your Competitive Advantage

To succeed, your company must ensure its people are performing at their best. It takes a deliberate approach to ensure this happens—your people must understand your business, their job, and how they help your business succeed. Additionally, they should have clear objectives that tie to your company’s goals.
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Measuring Customer Satisfaction

As a builder you have plenty to worry about. Given that a customer with a problem is likely to tell 9 other people while a satisfied customer will tell 5 other people, can you afford not to measure your customers’ satisfaction? To succeed, your company should develop surveys that provide measurements, review the measurements periodically, and implement timely improvements.
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What Should I do With Web Leads?

Home buyers are using the internet as a serious tool, shopping different builders before visiting a sales office. A web shopper walking into a sales office is not visiting the builder for the first time. Most builders are not equipped to handle this.  The reward? If done right, web shoppers can be converted at a significantly higher rate than traditional walk-ins.
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