BREAKAWAY RESULTS FOR HOME BUILDERS    Train your sales agents to effectively determine the "source" of all walk-in traffic. This is the "moment of truth" that will effectively allow you to measure your lead generation activities. The right questions need to be asked, at the right time, and in the right way. The sales agent needs to 1) use this information to tailor their "critical path" dialogue and 2) accurately record this information in your data base. Driving Sales in Today's Challenging Market - Manage by Leading Indicators "You can't manage what you can't measure." "What gets measured gets done." Often heard clichés, but nonetheless quite true. So, how does a Home Builder measure and manage its sales pipeline? How does a Home Builder ensure its organization is doing everything within its control to generate qualified leads (traffic) then convert a high percentage to contracts? Home Builders need to define a series of lead generation, prospect management, and sales conversion goals or "key performance indicators (KPI's)" and then measure actual results in real-time. Putting this discipline in place will provide Management with visibility into the pipeline and will provide early warning signals that monthly sales goals will likely be met or not. What Management needs is the insight and heads up information that "leading indicators" deliver. More… Did You Know? Depending on the study you read, as many as 85% of your walk-in traffic has already "shopped" your community and homes on your website. This effectively makes most of your walk-in traffic "bebacks". Are your sales agents taking this likely situation into effect during their "meet & greet" and "presentation" steps? SMART Builder Solutions can help you increase sales. Our process improvement programs are guaranteed to deliver results. Ask us how today.